Palomino Labs Blog » Ryan Ausanka-Crues http://blog.palominolabs.com Fri, 23 May 2014 14:25:50 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 The Internet Reacts to the New Mac Pro http://blog.palominolabs.com/2013/06/11/the-internet-reacts-to-the-new-mac-pro/ http://blog.palominolabs.com/2013/06/11/the-internet-reacts-to-the-new-mac-pro/#comments Tue, 11 Jun 2013 23:19:33 +0000 http://wp.palominolabs.com/?p=197 With our incubation project SpottingSession (and our upcoming addition to the platform ProSpotting) we’ve gotten to know the post-production community quite well. It turns out, a lot of TV and feature work gets done on Macs, but Apple’s refresh pace … Read on →

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]]> With our incubation project SpottingSession (and our upcoming addition to the platform ProSpotting) we’ve gotten to know the post-production community quite well. It turns out, a lot of TV and feature work gets done on Macs, but Apple’s refresh pace has not kept up with professional appetites (or even other Apple products). This is compounded by some pro users’ aversion to change. With the professional audio and video community “time is money”, so requiring users to relearn how to do something they’ve done a million times before is a tough sell, particularly if not coupled with significant other improvements. As a short but illustrative history of Apple’s somewhat contentious relationship with pro customers:

May 2010 – Rumors that next version of Final Cut Pro will broaden it’s target beyond pros.

July 2010 – Last significant Mac Pro rev until yesterday.

November 2010 – Apple discontinues Xserve

February 2011 – Apple introduces Thunderbolt connector as a successor to FireWire on MacBookPros. Bypassing tradition of adding new features to MacPros first.

April 2011 – Apple debuts Final Cut Pro X at NAB 2011 with pro criticisms about a drastically altered feature set.

Fall 2011 – Concern about the future of Mac Pro.

June 2012 – Mac Pro released with bumped processor but still no Thunderbolt support. However, in a likely damage control move, Apple CEO Tim Cook hints at a new Mac Pro in 2013 via an email to a concerned customer.

June 2013 – Completely rethought and redesigned Mac Pro announced at WWDC.

macpro-1

Predictably, pro reaction to the announcement of the new Mac Pro is mixed. Some are wowed by the tech specs and design:

Some are underwhelmed by the new design:

And many are disappointed by what it doesn’t have (internal spinning disk drive storage, PCIe expansion support, swappable GPUs):

So if you’re looking to get the new Mac Pro, or if you’re just going to stick with your old one, you can always use SpottingSession for your post-production note-taking.

Regardless, we’re excited to have an excuse to buy a new toy for the office.

The post The Internet Reacts to the New Mac Pro appeared first on Palomino Labs Blog.



Palomino Labs unlocks the potential of software to change people and industries. Our team of experienced software developers, designers, and product strategists can help turn any idea into reality. Check out our website for more information, or send us an email and let's start talking about how we can work together.

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