The Internet Reacts to the New Mac Pro

With our incubation project SpottingSession (and our upcoming addition to the platform ProSpotting) we’ve gotten to know the post-production community quite well. It turns out, a lot of TV and feature work gets done on Macs, but Apple’s refresh pace has not kept up with professional appetites (or even other Apple products). This is compounded by some pro users’ aversion to change. With the professional audio and video community “time is money”, so requiring users to relearn how to do something they’ve done a million times before is a tough sell, particularly if not coupled with significant other improvements. As a short but illustrative history of Apple’s somewhat contentious relationship with pro customers:

May 2010Rumors that next version of Final Cut Pro will broaden it’s target beyond pros.

July 2010Last significant Mac Pro rev until yesterday.

November 2010Apple discontinues Xserve

February 2011 – Apple introduces Thunderbolt connector as a successor to FireWire on MacBookPros. Bypassing tradition of adding new features to MacPros first.

April 2011Apple debuts Final Cut Pro X at NAB 2011 with pro criticisms about a drastically altered feature set.

Fall 2011Concern about the future of Mac Pro.

June 2012 – Mac Pro released with bumped processor but still no Thunderbolt support. However, in a likely damage control move, Apple CEO Tim Cook hints at a new Mac Pro in 2013 via an email to a concerned customer.

June 2013 – Completely rethought and redesigned Mac Pro announced at WWDC.


Predictably, pro reaction to the announcement of the new Mac Pro is mixed. Some are wowed by the tech specs and design:

Some are underwhelmed by the new design:

And many are disappointed by what it doesn’t have (internal spinning disk drive storage, PCIe expansion support, swappable GPUs):

So if you’re looking to get the new Mac Pro, or if you’re just going to stick with your old one, you can always use SpottingSession for your post-production note-taking.

Regardless, we’re excited to have an excuse to buy a new toy for the office.

Posted by Ryan Ausanka-Crues @rausanka ·

As CEO, Ryan advises a broad range of clients from fledgling entrepreneurs to Fortune 100 executives. Prior to co-founding Palomino Labs, Ryan was CTO of Tello (acquired by UrbanAirship). As CTO, Ryan led the development of consumer mobile, web, and enterprise SaaS offerings for collecting and reporting real-time customer service ratings. Prior to Tello, Ryan was director of engineering at where he led development, QA, build & release, and product management. During his time at Genius, Ryan led the conversion from siloed waterfall development to integrated and iterative agile development. Over time, this transition shrunk release cycles from 4 months to 1 week and delivered 36 consecutive on-time, high-quality releases of new features.

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