With our incubation project SpottingSession (and our upcoming addition to the platform ProSpotting) we’ve gotten to know the post-production community quite well. It turns out, a lot of TV and feature work gets done on Macs, but Apple’s refresh pace has not kept up with professional appetites (or even other Apple products). This is compounded by some pro users’ aversion to change. With the professional audio and video community “time is money”, so requiring users to relearn how to do something they’ve done a million times before is a tough sell, particularly if not coupled with significant other improvements. As a short but illustrative history of Apple’s somewhat contentious relationship with pro customers:
May 2010 – Rumors that next version of Final Cut Pro will broaden it’s target beyond pros.
July 2010 – Last significant Mac Pro rev until yesterday.