So, you’ve just written your first mediocre iPhone game. You’re getting literally tens of downloads per day. You’re raking in upwards of fifty cents per day in ad revenue. Life doesn’t get much sweeter than that.
Unfortunately, while you were reading that last paragraph, ten other developers each launched a new game and the same fickle users that downloaded your game solely because it was free are going to leave your game behind in search of other entertainment.
In an increasingly competitive App Store, it’s important to update your app semi-regularly. This serves a dual purpose: giving your users new features that provide a better experience and reminding your users that they already have an app on their phone that is worth opening.
At Palomino Labs, we’ve found that it can sometimes be difficult to find a nice bite-size chunk of functionality that makes sense as an app update. When we recently re-evaluated our game Tumble Jump in preparation for an update, we came up with several ideas, but the one that I want to focus on in this post is Game Center integration.